I help CEOs uncover the unconscious behaviours that block growth, by working with a herd of horses 

For CEOs and senior leaders

navigating complexity and change

Welcome to Leaders by Nature

Transforming unconscious behaviors that block CEO growth

As a former IBM leader who managed $1 billion budgets, I've spent 15 years pioneering a breakthrough methodology that traditional coaching can't touch.

Working with my herd of horses, I reveal the unconscious leadership patterns that either accelerate or sabotage your success.

You’ll get deep insights into your leadership behaviours and create the clarity you need to grow.

Over 5,000 leaders transformed. Measurable business results.

"I’ve stepped out of the detail, empowered the team and we are growing the business faster."
— CEO, Creative Agency

A cheerful woman with long grey hair, blue glasses, and fair skin, smiling and wearing a white shirt with a black gilet, sitting indoors with plants and wooden accents in the background. The woman is Jude Jennison.

What got you here won't get you there

Every CEO knows this reality:

You're stuck in the detail and firefighting issues instead of leading strategically.

Your senior team defaults to you for alignment and decisions.

Growth feels hard despite working longer hours.

The problem isn't strategy, and it’s not even your hardworking team. It's unconscious behaviors you can't see that sabotage your best plans.

"You identified all my strengths and all the places where I sabotage my success in the first five minutes. It’s as if you’ve known me all my life!"
— Director, Financial Services

An executive team gathered outdoors on a gravelly surface surrounded by wooden fencing and lush green trees.

Horses reveal what humans don’t see

Here's what makes this breakthrough:

Horses respond to who you really are, not who you think you are.

They reveal unconscious patterns of behaviour instantly, and their feedback is honest, without judgment.

The result? You transform behaviors that block growth into behaviors that accelerate it.

This goes beyond theory, although it’s scientifically backed up too.

It's instant, measurable change that relates to your everyday challenges and you lock your best leadership behaviours into muscle memory so it sticks.

"The time spent with Jude and her horses opened our minds and unlocked a confidence that we all feel every day.”
— Fiona Morris, Former HR Lead, Cargill Meats Europe

A man in a navy gilet and blue jeans smiling while holding a lead rope, standing next to a black horse with a purple halter in a fenced outdoor area.

Why CEOs trust me with their toughest challenges

✓ Former IBM leader, managed $1B budgets and understand the challenges of growth and change

✓ 15 years pioneering this methodology combining astute insights with feedback from horses

✓ Transformed 5,000+ leaders, including CEOs from FTSE100, FTSE250 and fast-growing entrepreneurial businesses

✓ Clients report faster growth, aligned teams and less stress

✓ Bestselling author and speaker and Thinkers360 Top 3 for Change Management and Leadership

Jude Jennison stands next to a black horse in an outdoor field with green trees in the background. She has long grey hair and is wearing a burgundy fleece and jeans.
Collection of black-and-white logos of various media outlets and organizations, including 'Professional Manager,' 'BBC Radio 4,' 'trainingZONE,' 'HRD the HR Director,' 'The Telegraph,' 'Financial Times,' 'BBC Two,' and 'Virgin.'

Featured in:

An older woman with white hair and glasses, wearing a brown gilet over a white shirt, smiling and talking to a younger woman with long brown hair, outdoors with green trees in the background.

How we work together

CEO Growth Assessment

90 minutes, £1750 + VAT

Uncover your behavioural blind spots and get clarity fast.

  • Identify what's blocking growth

  • Strategic insights and action plan

  • Immediate behavioural shifts

A man and a woman each with a horse on a grassy field, with houses and trees in the background.

Leadership Transformation

6-12 months, Bespoke pricing

Transform your senior team's unconscious patterns.

  • Align leadership behaviors

  • Accelerate team performance

  • Embed lasting change

A man walking a horse in an outdoor riding arena with green hills in the background.

Executive Partnership

12 months, Premium

Deep transformation for CEOs operating at the highest level.

  • Navigate complex dynamics with ease

  • Lead change with calm authority

  • Sustainable competitive advantage

“We learned to work together better which helped every individual take ownership, feel empowered and be more proactive in their engagement.

Working with Jude changed my life."
— Eman Al-Hillawi, CEO, Entec Si

Your competitors are already transforming

While you're firefighting, they're developing the unconscious leadership advantages that compound over time.

The cost of not addressing this?

Slower growth. Exhausted teams. Missed opportunities.

Limited availability: 10 CEOs per quarter

"We brought the division back into profit within 6 months."
— Laura Savage, Director, Peopleplus

A man wearing sunglasses and a light-colored shirt outdoors on a sunny day.

Ready to uncover what's blocking your growth?

Start with a CEO Growth Assessment - 90 minutes to identify your behavioral blind spots and create an action plan for breakthrough results.

Jude Jennison, a woman with glasses next to a black horse with a white mark on forehead.

Or download my Free CEO Growth Blockers Guide to begin identifying unconscious patterns immediately.